Brussels, Belgium – July 21, 2025 — The Global Tourism Forum (GTF) has officially unveiled the first wave of confirmed speakers for its flagship event, the Annual Meeting 2025, taking place on October 20–21 at the prestigious Square Brussels Convention Centre. This year’s theme, “Redefining Tourism in a Changing World,” will guide discussions on innovation, resilience, and transformation in global travel.
The Annual Meeting is set to attract top government leaders, industry CEOs, investors, and policy influencers from across the globe. The first speakers announced reflect the forum’s commitment to diverse, high-level dialogue:
- Michael B. Christides – Former Secretary General of the Black Sea Economic Cooperation Organization (BSEC), bringing extensive expertise in regional diplomacy and cross-border cooperation to the tourism landscape. Michael Christides
- Hala Matar Choufany – President of HVS Middle East, Africa, and South Asia, a thought leader in hospitality investment and strategic advisory, with a strong influence on hotel development across emerging markets. Hala Matar Choufany هلا مطر شوفاني
- Abulfaz Garayev – Former Minister of Culture and Tourism of Azerbaijan, recognized for his instrumental role in positioning Azerbaijan as a cultural and tourism hub on the global stage.
- Abid Butt – Group Chief Executive Officer of Assets Group, a visionary executive with global experience in hospitality, real estate, and tourism-related investments. Abid Butt
- Mahmood Abdulla – Global Emirati Voice and LinkedIn Top Influencer, offering a forward-looking perspective on branding, leadership, and digital engagement in tourism. Mahmood Abdulla
- Wael Joujou – Founder & CEO of V-Marine, a leading figure in luxury marine tourism and innovation in the yachting sector. Wael Joujou
- Martin Boyle – CEO of IAPCO (International Association of Professional Congress Organisers), contributing key insights on MICE tourism, global events, and their impact on destination economies. Martin Boyle
The Global Tourism Forum 2025 aims to address critical issues such as climate resilience, digital transformation, investment strategies, and inclusive growth. It will also feature investment summits, ministerial roundtables, and one-on-one networking opportunities for delegates and partners.
Additional keynote speakers, panelists, and global influencers will be announced in the coming weeks.
