In 2025, rural tourism is booming as travelers seek authentic experiences, cultural immersion, and peaceful escapes. From the mountain ranges of Georgia to the deserts of Saudi Arabia, small villages are becoming global tourism hotspots. These hidden gems offer not only scenic beauty but also sustainable practices, warm hospitality, and rich traditions. Here's our curated list of the Top 20 Most Tourist-Friendly Villages in the World for 2025.
1. AlUla Old Town, Saudi Arabia
Located in the heart of the Arabian desert, AlUla Old Town is an extraordinary heritage site offering mudbrick architecture, dramatic rock formations, and ancient tombs. It's one of the best examples of how tourism can preserve culture and history.
2. Shirakawa-go, Japan
This Japanese alpine village is a UNESCO World Heritage Site, famous for its steep thatched-roof houses built to withstand heavy snow. It's an enchanting place in both summer and winter, ideal for cultural travelers.
3. Lerici, Italy
Set on the Ligurian coast, Lerici boasts a charming harbor, pastel-colored homes, and a literary past linked to Percy Shelley. It’s a haven for romantic escapes and Mediterranean seafood lovers.
4. Mestia, Georgia
Nestled in the Caucasus Mountains, Mestia is a Georgian treasure with medieval towers, scenic landscapes, and strong local traditions. It’s a favorite among trekkers and cultural explorers.
5. Sidi Bou Said, Tunisia
With its iconic blue-and-white facades overlooking the sea, this coastal village near Tunis offers a mix of Andalusian design and North African culture. Ideal for a relaxing, Instagrammable escape.
6. Val di Zoldo, Italy
Located in the Dolomites, Val di Zoldo is known for outdoor activities and gelato-making traditions. It’s perfect for nature lovers seeking a peaceful alpine getaway.
7. Wagrain, Austria
This Austrian village has become a model for sustainable tourism. Surrounded by mountains and meadows, Wagrain offers eco-friendly stays and active tourism year-round.
8. Chacas, Peru
Chacas is an Andean village known for its local woodcraft, religious festivals, and warm-hearted community. It’s a great example of responsible tourism benefiting locals.
9. Dongbaek Village (Jeonju), South Korea
Famous for its traditional Hanok houses and slow food movement, this village near Jeonju offers deep cultural experiences and scenic views.
10. Rasinari, Romania
Situated in Transylvania, Rasinari is known for Saxon architecture, pastoral landscapes, and vibrant folklore. A dream spot for heritage travelers.
11. Slunj (Rastoke), Croatia
Often called the "Little Plitvice," this fairytale-like village is filled with waterfalls, watermills, and lush scenery—ideal for photography and nature lovers.
12. El Cisne, Ecuador
Known for its spiritual significance, El Cisne attracts thousands of pilgrims annually. It offers a unique blend of culture, faith, and peaceful countryside.
13. Gósol, Spain
Located in the Pyrenees, Gósol is a rustic village linked to Pablo Picasso. With trails, art history, and mountain views, it’s perfect for creative souls and hikers.
14. Aït Benhaddou, Morocco
This ancient ksar near the Sahara Desert is a UNESCO site and filming location for iconic movies like Gladiator. Aït Benhaddou blends Berber culture with stunning desert architecture.
15. Chiloe Island Villages, Chile
The villages on Chiloe Island are rich in myths, wooden churches, and maritime culture. Seafood is fresh, and local legends make this a unique cultural destination.
16. Ouirgane, Morocco
A peaceful mountain village in the Atlas region, Ouirgane is ideal for hiking, hammam visits, and Berber hospitality. It’s less crowded than nearby Marrakech, offering a more intimate experience.
17. Peratallada, Spain
A medieval gem in Catalonia, Peratallada is famous for its stone architecture, cobbled streets, and delicious Catalan cuisine. A perfect stop for a slow travel itinerary.
18. Maní, Mexico
Located in Yucatán, Maní is a cultural hotspot with Maya heritage, colonial architecture, and emerging gastronomic tourism.
19. Biei, Japan
Known for its rolling hills and colorful flower fields, Biei is a paradise for photographers. Its tranquil nature makes it one of Japan’s most scenic rural escapes.
20. Asuka, Japan
Asuka is an ancient Japanese capital that preserves temples, burial mounds, and pastoral beauty. It’s an ideal spot for travelers interested in early Japanese history.
Why These Villages Matter
These villages represent the future of global tourism—authentic, sustainable, inclusive, and deeply local. With support from organizations like UN Tourism, these destinations are proving that rural areas can thrive through responsible travel.
If you're looking for a destination that combines beauty, culture, and genuine hospitality, consider visiting one of these tourist-friendly villages in 2025. Whether you're seeking a cultural deep dive, natural serenity, or just a new perspective, these villages promise a transformative travel experience.
